Creative Production / Visual Development / Exhibition Support

NEGUS

An immersive audiovisual exhibition by Yasiin Bey exploring memory, identity, sound and space through music, installation and visual culture.

Official gallery The Third Line exhibition Photo galleries

Project Dossier

Sound, image, memory and space held as one environment.

Brahmography collaborated with Yasiin Bey on Negus, an immersive multidisciplinary project that brought together music, visual art, film and installation. Presented internationally, including exhibitions in Marrakech and Dubai, Negus challenged conventional formats of music presentation by transforming the listening experience into a spatial and visual encounter.

Working closely within the creative process, Brahmography contributed to exhibition production, visual development, multimedia documentation and the translation of artistic concepts into public-facing experiences. The collaboration involved supporting the visual identity of the project, coordinating creative elements across disciplines and documenting key moments of the exhibition journey.

Through Negus, Brahmography explored the intersection of sound, image, memory and space, helping shape environments where audiences could engage with the work beyond traditional performance and gallery formats.

ArtistYasiin Bey

FormatImmersive audiovisual exhibition / listening installation

LocationsMarrakech, Dubai and international presentations

RoleCreative production, visual development, exhibition support

Role Areas

Creative Production

Visual Development

Exhibition Support

Multimedia Documentation

Installation Coordination

Cultural Programming

Visual Direction

Marrakech Exhibition Preview

NEGUS installation preview in Marrakech.

This preview video documents the Marrakech installation of Negus, where the work was experienced as a focused listening environment: projected image, headphones, sound and audience presence held together inside one intimate exhibition setting.

Open preview video Marrakech photos

Official Exhibition The Third Line

Middle East presentation of Negus with installation views and official gallery context.

Museum Context Brooklyn Museum

U.S. debut of the 8-track, 28-minute listening installation.

Music Press The Vinyl Factory

Coverage of the project as a sound installation and non-traditional album presentation.

Music Press DJ Mag

Context around the live listening format and phone-free gallery presentation.

News Pitchfork

Report on the Art Basel Hong Kong debut and travelling installation model.

Critical Response Pitchfork Essay

A critical review of the museum-release format and its tension with rap listening culture.

Photo Archive

Two exhibition archives, held as focused lightbox galleries.

The selected photographs now live inside focused exhibition albums. Marrakech holds the installation preview archive; Brooklyn Museum Exhibition documents the Negus performance by Yasiin Bey & Lord Tusk.

Black and white Negus preview image with red Arabic lettering over a star field — Marrakech Exhibition / Preview Visual

Yasiin Bey seated in conversation with visitors during the Marrakech Negus presentation — Marrakech Exhibition / Conversation

Audience wearing headphones inside the Marrakech Negus installation — Marrakech Exhibition / Listening Room

Yasiin Bey and a collaborator listening beside a laptop during the Marrakech installation — Marrakech Exhibition / Installation Desk

Yondr pouches and sunglasses on a yellow table at Cafe du Livre — Marrakech Exhibition / Yondr Table

Audience member wearing headphones during the Marrakech Negus presentation — Marrakech Exhibition / Audience Detail

Marrakech exhibition photograph from the Negus preview selection — Marrakech Exhibition / Selection 01

Brooklyn Museum installation wall for Yasiin Bey's Negus exhibition — Brooklyn Museum Exhibition / Installation View / Kolin Mendez Photography

Visitor standing before the Negus title wall at Brooklyn Museum — Brooklyn Museum Exhibition / Title Wall / Kolin Mendez Photography

Yasiin Bey performing Negus with Lord Tusk at Brooklyn Museum — Brooklyn Museum Exhibition / Yasiin Bey & Lord Tusk Performance / Kolin Mendez Photography

Yasiin Bey performing in blue projection light with Lord Tusk at Brooklyn Museum — Brooklyn Museum Exhibition / Performance Detail / Kolin Mendez Photography

Yasiin Bey holding a microphone beside Lord Tusk during the Negus performance — Brooklyn Museum Exhibition / Performance Stage / Kolin Mendez Photography

Wide stage view of Yasiin Bey and Lord Tusk performing Negus at Brooklyn Museum — Brooklyn Museum Exhibition / Wide Performance / Kolin Mendez Photography

Yasiin Bey centered under the Negus projection during the Brooklyn Museum performance — Brooklyn Museum Exhibition / Audience View / Kolin Mendez Photography

Brooklyn Museum Exhibition / Portrait Moment / Kolin Mendez Photography

Brahmography

Visual art as a way to hold sound in public memory.

For Brahmography, Negus remains a key project in thinking about how an artist's work can move beyond release cycles and become an environment: something heard, seen and carried by the people who were present.

Return to portfolio Yasiin Bey at The Third Line